Customer Marketing

Customers have come to expect more out of companies, but who can blame them? We've all had customer experiences that range from outstanding to infuriating. It's put more pressure on companies to find a balance between the experience they want to offer and limited internal resources and other priorities—especially when the well-known customer-centric companies are the ones reaping the rewards.

In this article, we’ll explore:

1. Customer experience definition
2. Why customer experience is important
3. Examples of good customer experience
4. Customer experience strategy
5. Analyze and measure CX
6. Customer experience management
7. Frequently asked questions on customer experience